What you pay for, what scales with issue size, and why the cheapest quote is rarely the cheapest outcome.
Founders usually mix two piles of money: (1) getting the company fit for diligence, and (2) running the actual issue. Both matter. Only the second shows up neatly as “issue expenses” in the offer document.
We will not invent a fake average and pretend it fits every factory in Pune and every services firm in Hyderabad. Issue size, litigation, group structure and how aggressive the marketing plan is will move the total. Use the buckets below to interrogate quotes.
Observation rounds. Re-audits. A listing window that slips by two quarters. That is why we push readiness and governance / MIS before you light money on the issue engine. Pre-IPO advisory is separate again — useful when capital structure needs work before you go public.
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There isn’t one honest number. For many SME issues, people talk in ranges from tens of lakhs into crore-plus territory depending on issue size and complexity. Merchant banker economics usually dominate. Ask for a quote tied to your planned issue size — not a WhatsApp average.
Some costs are sticky (legal, audit depth, filings, market making). On a smaller raise those fixed pieces look large as a percentage. That is normal; it is not always a rip-off.
In your head, yes. In the prospectus, issue expenses are disclosed separately from the years you spent cleaning the company. Skipping readiness to “save money” often shows up later as observation letters and slipped listing dates — which also cost money.